A Few Useful Google Products
There are a lot of products Google developed to help you on your web development. Most of them focus on your presence on Google search, but they also have features to help you understand user interaction, learn more about your page speeds, and figure out ways to improve your online presence. Let’s take a look at my top 5 favorite tools offered by Google.
1. Google Analytics
If you haven’t put Google Analytics on your website yet, I would highly encourage you to do so. Google Analytics includes many useful features about page speeds, use retention, and demographics. Here’s a short list of some of the features:
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Demographics about users
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Bounce rate, time on page, behavior
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New vs. returning users
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Browser, OS, Network
2. Google Search Console
Google search console allows you to view and control how Google indexes your pages, how your site shows up in search results, and let’s you find any accessibility or search errors. Here are some key features:
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Mobile Usability
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Top Search Queries
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Top Pages
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Sitemaps/indexing
3. Google My Business
Google My Business allows you to control your business listing on Google Maps and Google Search. You can control information like your hours, phone number, website, menu, as well and making posts that show up on Google.