7 ways to drive more visitors to your website
TL;DR: Make sure your website is responsive and fast. Keep your website consistent and up to date, and share it with the world. Make sure your domain name is easy for users to remember, and always keep improving your site.
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Everyone’s looking to get more readers to their website because in the end, whether you’re a blogger, business, artist, or something else, more visitors means more customers. On a blog, this could mean more ad revenue or more subscribers. For a business, this could translate to more sales and more brand awareness. For an artist, this could mean more clients and more commissions. No matter what you do, more website visitors can only mean good things.
But if you’re a small business or just starting up your company, you might not want to put tons of money into advertising and promotion. Don’t worry, here are some easy ways to improve your online presence and bring more visitors to your website:
Make Your Website Accessible
Keep your website fast and responsive. Cloudflare is a great resource to make sure your website loads quickly and is always online. Make sure all your pages are intuitive to navigate and easy to view.
Make sure your website is responsive and easy to view and navigate on all screen sizes. A great resource to test your website responsiveness across multiple devices is responsivetesttool.com, or you can test it in Google Chrome’s Developer tools.
Quality Content
You’ve probably heard this before, but make sure all the content on your website is high quality and not copied from somewhere else. A visitor to your website probably won’t keep coming back if they aren’t impressed by the content on your website.
Make sure you avoid misspellings, keep your content up to date, and make sure your content is original and relevant to your visitors.
Dynamic Content
Don’t let your content get stale - keep updating your content to keep it fresh. What will keep people coming back if you haven’t updated your website in months? Even worse, what if some of the information on your website is out of date? Instead of a visitor being impressed by your online presence, they’ll go somewhere else for the information they need.
A great way to keep your website changing is to start a blog. Make sure it’s related to the content on the rest of your website, and keep it relevant to potential users.
Spread the Word
You don’t always have to pay to promote your website. Make a social media account for your business and start making posts with relevant captions and hashtags. Make sure you link to your site in your bio and try to mention or link to your website in some of your posts.
Add your website to your email signature, make sure it’s on your business cards, and if possible, get an email address that ends with @yourwebsite.com.
Track Interaction
Make sure you have a way to keep track of how users interact with your page. That way you can figure out what your top pages are and where your website can improve. There are lots of great resources out there, but I personally like Google Analytics, since it has a bunch of data about your users that you might not be able to find elsewhere.
Choose a Good Domain Name
You can get a custom domain name from NameCheap or Google Domains. Make sure your domain name is short and easy for visitors to remember, and ideally make it the same as your business name or something very similar. If you can, get a .com or .net domain name, because those are generally what people expect and they might be able to remember them better. I generally try to keep my domain names to letters and only include numbers if they are part of your company name. Avoid dashes and other special characters, because those might be hard for users to remember.
Always Keep Improving
There’s always room to improve, so make sure you keep up to date with the latest design techniques and SEO strategies. Be open to feedback on your website and seek out user’s impressions and experts advice.